National Lutheran Choir 2023-24 Season Artwork

In 2023, National Lutheran Choir marketing team reached out to me to help them design and brand their upcoming concert season. It consisted of five concerts, each with a unique theme, such as celebrating life, the theme of light and dark, travel, and women in classical music. The works would later be used in promotional material such as brochures, emails, and on the NLC website.

Early drafts:


After 3 rounds of revisions with the client, we settled on the five designs below.

Here are some examples of how NLC used this artwork in their marketing material.